Online marketplaces are taking over the virtual world by storm. Places such as eBay are their own worlds with their own rules and regulations. If you are a business or an independent person looking to sell then navigating the site might not be easy at first.
There is a learning curve that comes with such websites, but once you get the hang of it you can actually get the most out of it. Listed below is an easy guide to help you maximize your selling experience.
The first question you need to ask yourself is:
Is This The Right Place For Your Product?
There are hundreds of online marketplaces and so you need to decide if eBay caters to the needs of your products. To answer that, you need to understand why people use eBay.
The buyers using this website are actually not interested in items you can get from anywhere or ones you can get daily. Buyers here look for products you normally don’t get anywhere else such as vintage books and clothes, collector’s items or any sort of memorabilia. Such products sell the best.
Now, that you’ve figured out if your product is right to sell on eBay, you need to figure out a title for your listing.
Creating The Right Title
People tend to use keywords on online platforms, and your listing should include those if you want them to show up on the top search results. To ensure this, search for similar items on eBay and see what words other people have used to describe the item.
Based on your research, come up with a title that is descriptive and use keywords in the sentences to increase the chances of your listing being read easily by the search algorithms. You can use software such as Fire Title to build a great title for your product.
Curate Aesthetic Pictures
In an online world, pictures are the most important thing as people rely on them to buy the item. Make sure they look professional and properly show the product.
Take pictures from different angles so buyers can have more information to make a decision of buying your product or not. It is also a good idea to use a background that is plain or neutral as other things in the background might be distracting to the buyers.
Price It Right
To attract buyers, you need to be smart about pricing your product. If you are listing your item for an auction then it is wise to keep the price low so buyers can get attracted, then let the product speak for itself. That means let the laws of demand, determine the price it is going to sell at.
If you want to go for the option that says “Buy it now”. You need to do some research and see the competition. Setting a higher price than others can make you lose potential buyers however it should not be too low either.
If it is your first time on such a website and you still have doubts about the pricing then your best bet is to let buyers make counteroffers which you can accept if you think it is fair.
It might be a daunting task at first, to sell your products on an online platform but once you get the hang of it, it is a smooth process and one you can make a good profit out of. Now that you know how to sell, happy selling!
